"We are enormously proud to have MiPIX associated with a high profile artist such as Britney Spears," says Stephan Paridaen, president of Barco's Media & Entertainment division, adding: "Our Rental Partner XL Video saw the unlimited potential of the MiPIX module early on, anticipating the evolution of the lighting industry and the creative industry's need for increased modularity and freedom, and placed two orders in a very short span of time. Being one of the world's foremost rental and staging companies made them an early adopter of this new technology, a fact that has now given them the opportunity to supply some of the world's biggest brands including Mercedes, Kylie Minogue and now Britney Spears with the technology."
Barco's MiPIX modular intelligent LED pixel block is tiny compared with other LED display modules and measures only 4cm by 4cm. Its small size and shape allow for it to be used to create intelligent lighting effects on large-scale backdrops of any form, shape or size, while also offering the possibility of full video content on 3D logos or other free-form shapes. The MiPIX blocks further facilitate the construction of large-scale backdrops by the fact that they can be spaced apart at various distances, making the pixel blocks a cost-effective medium for large-scale applications.
"We believed in this product from the start," says Rene De Keyzer, managing director of XL Video, adding: "We invested in the MiPIX in August of last year and immediately used the product on the Mercedes booth at the Frankfurt International Auto Show. The success of the booth and the enthusiasm it received from creatives around the globe convinced us that we needed to increase our investment A.S.A.P. In the past six months we have already used MiPIX at the Frankfurt Auto Show, at the Geneva International Auto Show, for the launch of Kylie's 'Body Language' CD and now on Britney's tour. Interest in Barco's MiPIX continues to increase and you will no doubt be seeing much more of this product on future events," concludes De Keyzer.
(Lee Baldock)
