Trans-Lux West Corporation, based in Logan, Utah, is a manufacturer of full colour and monochrome displays, message centres and scoring systems for sports applications; Leyard Electronics Technology Co Ltd is a privately-owned company that designs, manufactures and installs LED displays for the Asian market, with strong focus on China. The two investments confirm Barco’s strategy for continued growth in the full colour LED display market by consolidating and expanding its presence in the key North American market and entering the fast growing Chinese market. The two investments are expected to deliver additional sales of more than 25 million Euro in the first full year of operation, thereby making Barco the worldwide leader in the full color LED application market.
"The acquisition of Trans-Lux West and Beijing Leyard Electronics Technology forms part of Barco Media & Entertainment’s long term strategy to become the worldwide leader in various LED display application markets," says Stephan Paridaen, vice-president of BarcoProjection. He adds: "While we have already realized many high-profile installations both in Europe and North America, we can now consolidate our position in North America and also gain entry to China, one of the world’s strongest growing economies. The two new ventures will help us deliver differentiated total solutions, achieve world-wide market leadership in the media & entertainment markets and ensure the continued profitability of Barco Media & Entertainment on a worldwide basis, whilst also making Barco in its entirety less sensitive to fluctuations in the value of the USD."
(Lee Baldock)
