Barco and Baranday have built up a strong, successful relationship since 2006: the Swiss AV expert has been providing the local rental and staging market with Barco products for all those years. Signing this new agreement, Baranday will now also become the official Swiss distributor of projection products and image processing products for fixed installs, offering resellers, system integrators and mid-sized rental companies access to Barco's full range of projection and image processing products for business and events applications.
The new agreement with Baranday perfectly fits Barco's global partner programme, which it has been intensifying, this past year, to provide substantial added value to its customers. "Building up a network of leading distribution partners helps us increase our number of customer touch points," explains Dirk Hendrickx, VP sales Western Europe at Barco. "Barco chose Baranday as it is a trustworthy, service-oriented company, that offers reliable, flexible and efficient services and knows our products inside out. In this way, we can assure our Swiss clients of first-class services and speedy deliveries and installations."
"We are thrilled with this partnership," says Nicola Votta, CEO Baranday. "I have a past working as service engineer at Barco, so we know exactly what to expect and how to put Barco's solutions to optimal use. By extending our rental and staging services with fixed installs of projection and image processing products, we can offer Swiss clients a total package."
"We are always looking for new ways to provide (future) clients with an even better service, and making our products easily available to them. Based on our past experience of cooperating closely with Baranday, we are confident that this new agreement will turn out to be a success," concludes Dirk Hendrickx. "This partnership offers many opportunities and growth possibilities for both companies."
(Jim Evans)
