Frederiksen has held a variety of senior management positions in programme and technology management, which has given him broad experience and insight on how to develop and market products. Among other positions, he has served as strategic marketing and innovation manager for Philips, and product and technology manager for ST-Ericsson.
"I have been involved in the development side, but have also had time in front of customers. I hope to bridge the two sides at Barix," said Frederiksen. "What is important in any market is to bring innovative technology to the customer at the right time and price."
(Jim Evans)
