Germany - Klotz Digital has announced the appointment of Andreas Bartsch as worldwide sales director for its Public Address division. In this position, he will oversee Klotz Digital's Varizone sales channel. Besides driving sales in the public address (PA) segment, his main duties will be to expand the dealer network and to identify new markets for the Varizone digital PA system.

"It is a pleasure for me to work for the technology-driven Klotz Digital," observes the new sales director. "My main target is to strengthen the company's position in the PA market by attaining a new level of market penetration."

Prior to joining Klotz, Bartsch spent 13 years with Licht-Technik Vertriebs Hagenbach & Grill, a manufacturer of a wide range of accessories for lamp heads used in film, TV, opera- and theatre.

"We are very fortunate to have an individual with such depth and proven sales success join Klotz Digital," said CEO Thomas Klotz. "As Andreas previously worked in a related business branch, he brings a lot of valuable business contacts to the company."

The establishment of the newly created position sales director - Public Address division is attended by a strict separation of PA and Radio Broadcast (RBC) sales activities. "Our experiences show that the RBC and PA markets are subject to totally different conditions, our products addressed to completely different target groups," continued Klotz. "To implement two individual sales departments is a consequential action to perfectly serve these two markets and enhance customers' and sales partners' confidence."

(Jim Evans)


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