Combined with a coordinated marketing campaign, the workshops generated enthusiasm for the X32 throughout Brazil. More than 1000 technicians and 700 sales representatives, in 50 of Brazil's major cities, were given hands-on training for the X32 as well as its compatibility with other Behringer products including the P16 personal monitoring system and the S16 digital stage box. The 500th workshop was completed on 15 April, 2013.
"We are proud of the dedicated effort made by ProShows for this exciting campaign and are excited about the enthusiasm it generated for the X32," states Uli Behringer, CEO for Music Group, Behringer's parent company. Vladimir de Souza, CEO of ProShows adds, "The campaign was an instantaneous success, we are extremely happy with the X32 sales. The promotional events have turned it into an incredible hit in Brazil."
(Jim Evans)
