Black Box AV has recently installed a new digital video concept at the new Virgin Megastore in Piccadilly. The problem posed to the store designers was how to make people aware that another trading floor existed below and what products were stocked on that floor. Black Box AV proposed and eventually installed an all new Video Signage system. In simple terms, the signage is provided by a six screen LCD 'Video Ribbon' which is suspended above the stairwell. The ribbon is linked to a fast computer with a multi output graphics card that addresses each screen individually. In addition to the video signage system, the company also installed 38 of its Bar Code Listening Posts in the Piccadilly store, a product which has now become a standard in new build and refurbished Virgin Megastores throughout the UK.

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