"It was great to be involved in such a high-profile shoot," says Black Light's head of company development, Phil Haldane. "The main challenge we faced was time, as there was less than a fortnight to turn the project round from the initial client meeting to wrap, but our experienced team were more than up to the job. The finished result, with its atmospheric and dynamic lighting effects, proves that we are skilled at working as part of team and can deliver the highly professional results needed on a project of this profile."
Filmed at the Pyramid Business Centre, Bathgate, West Lothian, the Effortless Style video promotes M&Co's autumn and winter fashion range. With a retail portfolio of nearly 300 stores nationwide, M&Co. is now one of the largest privately-owned fashion retailers in the UK.
Black Light was commissioned by Freakworks, the Edinburgh-based production company that filmed the advert. Black Light was asked to design a lighting rig to create the look the client wanted. The company worked closely with the video production crew to deliver the highly effective final product within the timescale and budget available.
"I just wanted to say a big thank you to both of you for the shift you put in on the project. The set and the lights looked fantastic," says Andy Maas from Freakworks, who explains that his team were really happy working with Black Light and were impressed with how the company operates.
(Jim Evans)
