The pharmaceutical giant’s NiQuitin brand will be displayed on the front and sides of their cars as well as on the sleeves of their drivers, Ralf Schumacher and Juan Pablo Montoya. The new livery was on display at the recent San Marino Grand Prix in Imola - and the estimated value of the sponsorship is £9 million a year.
Blackout’s Chris Brain collaborated with PCI’s Richard Jarman to achieve a stunning effect in a tight five-day turnaround. Blackout supplied all the trussing and copious quantities of blue velour to dress the set, which provided a stylish backdrop for the two F1 speed cars positioned centre stage. Working with the production team on site, Blackout built the truss and suspended the blue velour around the set perimeter - meeting the deadline and more than satisfying GSK’s specifications.
Pci:Live’s production manager Richard Jarman commented: "We had to guarantee a quick turnaround for our end-client, GSK, whose very topical announcement put the pressure on in terms of media significance. The Blackout team responded immediately, pulling out all the stops, with a great ‘can-do’ approach to realize a simple, highly effective set."
In another project, Blackout’s Chris Brain is currently working with set designer Adrian Smith for MTV Europe at Pierre Cardin’s Futuristic home - Palais de Bulles for their sensational annual Cannes Film Festival party.
(Lee Baldock)
