For the 12th consecutive year, Blackout worked with organisers Innovent to transform the venue for the prestigious equestrian event. The team utilised 2,500sqm of drapes to enclose the ground floor auditorium and create the entrance tunnels to the seating blocks.
The brand presence of sponsors was maximised through a wall of advertising on the outside of the arena for which the team constructed framework scaffolding to attach the banner wrap.
Chris Brain, installations director at Blackout, commented, "We also installed a backdrop of starcloth above the main competitor tunnel which we used to enhance the iconic golden galloping horse statue.
"Our draping package enables us to completely enclose an area for venues utilising black wool serge. This creates a blank canvas for productions to work with and enhances the acoustic properties throughout the venue."
The 2013 event saw three FEI-ranked world number one riders compete, including dressage sensation Charlotte Dujardin, renowned show jumper Scott Brash and carriage driving legend Boyd Exell. As well as the equestrian action, this year was also Christmas themed with a 'It's a Dickens of a Christmas, Olympia Finale' and a large shopping village to ensure audiences were entertained throughout the day.
(Jim Evans)
