A number of different zones were created to help break down barriers and encourage mingling. 'The Ocean' was the centre of the action with Capital FM DJs Martin Collins and Justin Wilkes getting the party started. A 10k d&b audiotechnik sound rig was provided for the DJs, and Blitz supplied a network of Sony plasma screens to provide ongoing images of the crowded dance floor switching to vox pops carried out during the evening, which gave participants a few minutes of fame and a chance for some self-promotion.
Speed dating, an adult version of musical chairs, provided participants with seven dates every three minutes. Blitz provided a large LED timer system so that everyone could watch those vital seconds counting down, whilst Elvis Presley's 'A little Less Conversation' playing through the d&b PA added to the atmosphere. Blitz selected headset radio microphones and a d&b sound system for the on-stage salsa dancing demonstration, essential for those who really wanted to get up close and personal. Additional equipment supplied by Blitz included radio microphones and PA for relationship experts Ben Renshaw and Peta Heskell who were on hand in the 'Style Surgery' for anyone in need of a little advice.
Neil Levene, director at Brand Events explained: "Chemistry was a challenging event not least because of sheer numbers attending and the intense media attention that it attracted. It was essential to have the appropriate audio-visual equipment all functioning smoothly and effectively. Blitz Birmingham delivered successfully on both counts."
This flagship event was so successful that it will take place again on 2 and 3 May before going nationwide.
(Lee Baldock)
