The company supplied a 50sq.m 25mm high brightness display at Putney Bridge and an auxiliary 10sq.m, 15mm LED mini mobile rig, anchored at Furnival Gardens in Hammersmith - a popular meeting place for supporters of both crews. Contracted by sponsors Aberdeen Asset Management, Screenco worked through event organizer and production manager, Dominic Reed.
Commented Screenco’s project manager Steve Purkess: "We have been providing a turnkey package for the Boat Race since Aberdeen Asset Management became involved four years ago, and it has become quite an complex project." He explained that Screenco liaised closely with BBC Television, taking the Grandstand feed, as well as running VT for BBC London, and displaying messaging.
The Boat Race remains one of the most popular events on the sporting calendar, watched by over six million people annually on BBC Television and by a huge global audience estimated at 400 million people in 180 countries.
(Ruth Rossington)
