Having collaborated on the Sunday Night Football open for three consecutive seasons, the Bodega team was well poised to intensify the energy and glitz for Super Bowl XLIX. Geffen and Dixon led a three-day shoot, months in advance of the big game, to capture Underwood's performance that glamorized the Super Bowl.
Bodega worked closely with Rodeo FX to enhance the stage visuals for the stylized concert experience, with dynamic holographic letters emblazoning the Super Bowl logo on the stage. To craft the stage view looking out at the audience, a customized CG rendering of the University of Phoenix Stadium was created to transport viewers straight into the excitement of the game.
"It was great to work with two very talented and collaborative teams," said Dixon. "We were able to rely on Bodega's creative energy and prior production experience with the Sunday Night Football open, and combine that with Rodeo FX's strong visual effects capabilities, fresh perspective, and feature film experience."
(Jim Evans)
