Pete Borchetta – general manager
USA - Altman Lighting has announced the promotion of lighting designer, and former vice president of product innovation Pete Borchetta to lead the company as general manager.
"We are thrilled to announce that Pete Borchetta has been promoted to the role of general manager,” says Russell Altman, president of Altman Lighting. “His expertise, communication skills and leadership ability have been a tremendous asset to Altman and the lighting industry as a whole.”
Borchetta led the effort to move Altman headquarters from Yonkers, NY to Denver during the pandemic summer of 2020. Russell Altman cites his collaborative management style as having been integral in attracting and retaining strong teams committed towards the common goal of ‘bringing imagination to light’.
“Since our move, we are reorganising around the concept of a ‘collaborative collective’. We are collectively rededicated to our customers and our commitments,” says Borchetta. “Our goal is to earn customers for life through listening, collaborating, and most importantly delivering on our promises.”

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