"PAG means Pacific Atlantic Group, because we now consistently cover Canada from the Pacific to the Atlantic," says president and co-principal Mark Kulas.
"It was strange," adds John McArthur, VP sales and marketing and second principal in PAG Canada, "We rep'd the same Bosch Communications Systems brands, but competed with each other in our own old territories. Now we can help each other, focusing on the vertical markets in which each of us has strengths."
Gilles Elhadad, third principal and VP of operations says: "The three of us always got along, and at the 2007 NSCA in Orlando we just threw this crazy idea at Franck Fabry (director of Americas export sales) and Thomas Hansen (VP of sales) of Bosch Communications Systems. We could see their wheels turning as we presented the vertical market focus for all market segments of the brands."
"Gilles will oversee installed sound projects involving consultants and design build contractors", adds John McArthur, "Mark will be looking after the commercial markets with products like NetMax, ProAnnounce and other exciting new products. And I will over see the live sound market, including MI."
"However," Mark Kulas adds, "the actual reps in the territory don't change. John still handles Ontario, Gilles does Quebec and Atlantic Canada and I handle the West. And it gets even better, because we have Lou Ianonne in the West and JC Moreau in Atlantic Canada to support the vertical live sound markets, and we're adding a true veteran in Pierre Beaupre to champion the Dynacord line."
(Jim Evans)
