Bosch delivers music for McDonald’s in China
- Details
Each of the outlets music and public address systems has a Bosch Plena Mixer Amplifier at its heart. This feeds to a LC6-100S-L ceiling mount Compact Sound Speaker System: a complete loudspeaker package. It consists of a high-performance, ceiling-mount, eight-inch subwoofer module with a crossover network to support the four-ceiling mount, two-inch, satellite speakers. Easy connections at the subwoofer support either 4 ohm or 70 / 100V signals.
For each of the floorplans used by McDonald’s flagship restaurants, Bosch has designed a special configuration of the commercial sound speakers to deliver sound. This was developed using acoustic-modelling software called EASE Address. “With the acoustic analysis we are customising the sound system for each individual restaurant, to provide nothing but the best sound in each location,” comments one of the Bosch designers.
McDonald’s decision-makers were invited to Bosch’s experience centre, where they tested a variety of speakers, configurations and accessories. This convinced them that Bosch could deliver more than competing systems.
Ma Lijie, director of the development department for McDonald's China, comments: “McDonald's has invested a lot in background music, because we know that it gives customers good feelings, and good feelings bring more and better business. McDonald’s needs a good music system - and Bosch's wide product range meets our needs very well.”
(Jim Evans)
