Bose Professional regional sales director Nittin Dargan, joined by his team at the Dubai opening

UAE - Bose Professional recently celebrated the grand opening of a new sales office and experience centre in Dubai, with industry leaders and partners from the MEA region.

The Dubai office marks the 10th new international business location Bose Professional has opened this year, including new offices and experience centres in London, Amsterdam, Frankfurt, Singapore, Beijing, Shenzhen, Shanghai, Osaka, and Tokyo, with plans to open a new Bose Professional global headquarters and experience centre early next year in Hopkinton, Massachusetts.

Located in the rapidly growing Sharjah district, conveniently accessible from the Dubai International Airport, the new office combines modern business spaces and meeting rooms with an experience centre, designed for education and demonstration and featuring Bose Professional’s line-up of loudspeakers, power amplifiers, processors, controllers and software. 

The Bose Professional EMEA team hosted an opening ceremony on 7 November, attended by CEO John Maier, vice-president of international sales Hans Vereecken, director of sales, EMEA, Nittin Dargan, as well as guests and partners. The event featured speeches, with Maier serving as guest of honour, a ribbon cutting ceremony, as well as presentations and refreshments.

“The new office and experience centre will serve as regional centre to demonstrate innovative audio solutions to all our distributors, system integrators and consultants,” said Dargan. “The new space further demonstrates our commitment to the MEA region. The Bose Professional team and our distributors will continue to ensure that our customers get best-in-class products, locally available.”

"It's our mission to deliver amazing audio solutions and services to our customers around the globe,” said Maier. “I am so proud of what the Bose Professional team here in Dubai and around the world have accomplished by achieving these operational milestones in our company’s history. I can’t wait to travel to more offices and cut more ribbons as we deepen our 50-year legacy of partnerships and continue to grow our global organisation.”


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