"We registered 1,500 more visitors this year than we did last year, clearly highlighting the industry growth and underlining Dubai as the entertainment capital of the Middle East. With five exhibition halls covering 20,000sq.m, PALME has real 'pulling power' and is now firmly established as the world's largest events' industry showcase," commented Neil Hickman, group exhibitions director of event organisers IIR Exhibitions Entertainment and Installations Technology Group.
According to Hickman, it was the strategic change in the event structure that has proved to be the catalyst for PALME's growth. "Three clearly defined vertical sectors, Install, MUSAC and Event 360 have emerged from our restructuring efforts. Combined they cover the entire spectrum of the entertainment industry, from cabling and lighting solutions to musical instruments and live acts," he said.
(Jim Evans)
