Eight BrightSign media playersplay media to eightprojectors and screens at Parasol Unit, (photo: Hugo Glendinning)
UK - As the technology for visual displays improves, so do opportunities increase for contemporary audio visual artists to show ever-more complex and intriguing works. BrightSign media players are currently helping three such artists to engage with the public at three London art installations, which challenge viewers to see the world in a different way.

The exhibitions are taking place at the Hayward Gallery, Victoria Miro gallery and Parasol Unit Foundation for Contemporary Art, respectively featuring artists Pippiloti Rist, Doug Aitken and Yang Fudong. All three use BrightSign HD210 high definition media players - distributed in the UK by Dunstable-based Pixels - to draw the audience into the dramatic and thought-provoking world of the artists.

The systems for each installation were supplied by Olive Audio Visual and installed by Simeon Coreless and Alistair Ashe of KS Objective LLP.

"I have previously used BrightSign media players at installations by the artists Matt Stokes and Antony McCall," says Coreless. "I was impressed with their robustness - once you've installed and programmed them, you can basically forget about them, even if they're running 24/7.

"The artist can be very choosy about what you are doing with their work, impression-wise. There is an ongoing balancing act between that and budget constraints. One big benefit of the BrightSign player is that it has provided a great option to fulfil both the artist's specifications and what we are able to provide.

"Budget-wise they are appealing to our clients because there is very little difference in terms of playback quality between them and units which cost several times the price. It's a more cost-effective solution that still does exactly what we want it to do."

(Jim Evans)


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