Tinnitus affects almost five million people in the UK - a staggering 10% of the adult population. The new BTA website and rebrand is a response to one of the most common health problems facing the UK today and has been designed to raise the profile of tinnitus and support those who have the condition, says the association.
Musicians and music lovers are particularly at risk from hearing damage due to frequent and extended exposure to high levels of noise. There is a common misconception that using ear protection can reduce the sound quality of music in a live situation. In reality the right ear protection can increase the quality of what is being heard by cutting out specific frequencies, as opposed to simply cutting down noise.
The website is intended to help the public as well as professional and amateur musicians to recognise and understand tinnitus and the ways in which it can be prevented. Tinnitus is commonly described as ringing, whistling, buzzing or humming in the ear or head, which can occur at a range of volumes from low, ambient noise to a level that can seem overwhelming. The condition can affect anyone of any age, sex, nationality or profession and the new logo has been designed to appeal to all, being clear, modern and recognisable in design.
The website has been created "to provide a welcoming and approachable environment by incorporating calm colours and warm, positive imagery".
The website's easy-to-navigate home page links users through to a variety of sections enabling people to access a wealth of general and specific information about tinnitus 24 hours a day. Sections includes specific information for musicians, explanations about tinnitus, symptoms to look for, recommended therapies and the latest research.
Martin Wass, director of the BTA said, "I am delighted to announce the launch of our new brand and redesigned website which will help us reach the increasing number of people who want to learn more about tinnitus. It is clear that there are growing amounts of tinnitus sufferers in the UK and in the last year we have had a high volume of calls to our helpline.
"Tinnitus can be emotionally distressing in the initial period and it is imperative that people feel they have someone who will understand and help them. At the BTA all our queries are dealt with in confidence by a highly experienced team who offer practical information and emotional support. We can be contacted by email via our new website or on our free phone number (0800 018 0527)."
(Jim Evans)
