The trio of departments has worked in partnership for a number of years to offer a broad mix of creative, production and technical event services. A sharp increase in demand from clients for a more integrated approach combining all three services, was the main catalyst behind the re-brand, which coincides with the 10-year anniversary of Broadsword Productions.
"We were already working together as a tight unit, so it was a logical step to rebrand under one name. And what better time to do it than when we are celebrating our tenth year in business?" says production director, Bruce Teggart. There will be three divisions within the new Broadsword Production Group - Technical, Creative and Production - to reflect the services previously offered under the separate identities. And customers of Broadsword Productions, Crossbow Media and TM Audio Visual will continue to get the same superior service they are used to, as managing director Justin Shaw is keen to emphasise. "Our new tagline is 'part of your team' because we genuinely do become the technical partner in our clients' event management teams," he says. "Our aim is to go above and beyond to take away any technical headaches so our clients can relax and enjoy their own event."
(Lee Baldock)
