Central to the change is the appointment of industry stalwart Miles Brooke - who brings 20 years of experience in pro, commercial and consumer audio within the D&M Group.
Taking up the newly created position of regional sales manager (south) he will focus on installed sound/commercial audio and rental & touring customers, while Mick Butler will continue to represent RCF in the North of England and Scotland.
After a career dedicated to brand building Denon and Marantz - latterly as national sales and marketing manager with D&M Group's professional division - Miles Brooke previously worked with Denon distributors Hayden Laboratories, a company he joined in 1994. "RCF's diverse brand portfolio offers exciting challenges in market segments with which I am already familiar - and I look forward to increasing their market share," he stated.
His arrival will enable the long-serving Dean Davoile to step up to director of sales for RCF's UK office. "We are delighted to have secured the services of Miles as part of this carefully considered restructure, which will not only enable us to give closer support to our customers and sales network, but consolidate in all our core markets."
Davoile takes up the senior position as Phil Price, who originally set up the RCF UK operation exactly 25 years ago, takes up a new role as RCF international sales (voice evacuation systems).
"RCF has made considerable investment in designing all new electronics that are fully certified to EN54 standards - which will particularly impact on the DXT 3000 and DXT 9000 digital evacuation systems," he stated. "I am relishing the opportunity to build on this momentum."
He added, "We need to identify and work with distribution partners and system integrators specifically within Europe to capitalise on our position of being able to offer complete solutions - based on our long heritage in loudspeaker systems and our new EN54 electronics."
(Jim Evans)