BS Broadcast addresses used equipment market
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Strategically based in Dubai, to facilitate easy shipment across the globe, the company is keen to engage with TV and radio stations, production houses, rental and events companies, educational institutions and media training centres that lack the budgets to buy expensive cutting-edge solutions but still require reliable high-grade production, broadcast and audio visual equipment.
The company has worked to establish an inventory of over 650 products from 69 market leading manufacturers including Axon, Genelec, Harmonic, Sony, Shure and Yamaha. This stock includes an extensive range of HD/SD equipment such as recorders, video converters, video servers, audio/video mixers, wired microphones, projectors, multiplexers , HPA, SPG, waveform monitors, upconverters, routers and switchers.
Explaining his organisation’s business model, Irfan Gondal, CEO at BS Broadcast said, “While the Middle East and Europe enjoy rapid technology refresh cycles, organizations in regions such as Asia and Africa don't always have the financial capacity to purchase the latest equipment. Buying and selling of used broadcast and audio visual equipment is a well-established practice in the USA and UK but is a completely untapped market in the Middle East. We are stepping in to address this gap and are ready to meet the needs of smaller customers who still require quality solutions.”
There are other reasons why the trading of pre-owned broadcast and audio visual equipment makes sense. “Often manufacturers stop supporting their older models which makes spare parts for otherwise good equipment hard to come by. This is something that we address by having such a comprehensive inventory. Furthermore, not all electronic equipment is easily recyclable. So, by refurbishing and extending the life of old equipment we are doing our bit for the environment,” Gondal added.
BS Broadcast has already seen highly positive market response in Egypt, Iraq, India, Jordan, Pakistan, Afghanistan, the Philippines and Turkey and is looking to further extend its portfolio of solutions through partnerships with European and American used equipment dealers.
(Jim Evans)
