XL Events at Goodwood Festival Of Speed
- Details
XL Events, working for client Shelton Fleming and their producer, Dan Rees, supplied an innovative interactive audio and video package for Audi UK's brand activation at the 20th Anniversary Festival of Speed event.
Audi's stand, the largest at the show, was located in the manufacturers' area and incorporated 1,700sq.m of external show space and a 400sq.m pavilion in which the experience was staged.
Based on Audi's victories at the 24 Hours of Le Mans 2012 & 2013, the experience presented a series of Audi innovations that were designed for high performance racing and now feature in road cars.
Teaser and competition promotion videos were presented on four waterproof outdoor plasma screens from XL Events as