Avolites Ai video maps theatre in Huawei Watch ad
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Boomerang Television was commissioned to create the new watch commercial, featuring a dancer who moves in time to his own heartbeat, which is being monitored and displayed by the device. Dylan Wyn Davies, executive producer at Boomerang approached UK-based Rhodri Shaw, now director of Transition Video Ltd, to create the 3D visuals and projection mapping.
"Boomerang wanted 3D visuals that went in time with the music, accelerating and slowing down, representing the heartbeat BPM monitor feature on the watch," says Shaw. "I brought in Kaine Van Riel from Made Up Ltd to create custom 4k resolution content for the film."
The team decided to use an unfinished underground theatre in a secret location in centra