Busy Christmas On-line for Cereco

Christmas week was Cereco International’s busiest week since the launch in September of its web-based lighting and audio equipment auction. Cereco’s John Lethbridge reports that in the period between 27 December and New Year’s Eve, over £7,000 worth of product was snapped up by several individual first-time buyers. There was a last-minute battle between five bidders for 42 ETC Source 4 Pars that started at £50.00 each and closed at £65.00 each. John Lethbridge puts this success down to the fact that people had plenty of time to be on-line over the holiday period. Also, most of the bidders are now subscribing to Cereco's free weekly e-mail newsletter that keeps them informed of the latest deals and action on the website. The site specialises in new and ex-demo equipment supplied by leading manufacturers and distributors, rather than ex-rental equipment, although some of the equipment sold over the Christmas period had come out of Expo 2000 in Hannover. A new auction starts every Thursday evening and initially runs for 10 days, after which time, unsold items are re-submitted. Viewers can also make off-line offers where there are no bids in place.

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