"We expected a busy show based on our pre-show appointments and it certainly didn't disappoint," said Elation sales director Eric Loader, who split his time between a busy Elation booth and a just-as-busy demo room. "Our booth was crowded from start to finish and based on the quality leads generated it gave us a lot of opportunities to continue our growth."
Like at the PLASA show one month earlier, the Sniper was recognised as an innovative product at the show, this time receiving an honourable mention as Best Debuting Product presented at an awards ceremony on Saturday, 22 November on the LDI show floor. The company also won the Best Large Booth accolade for an easy-to-navigate, inviting space with an entertaining light show that attracted crowds at each showing.
Elation wasn't to be missed at this year's LDI. Besides the premier partner sponsorship, Elation enjoyed a presence even before the show opened as a sponsor of the EDM Master Classes and also sponsored the popular EDM@LDI Stage during the show. "We were extremely pleased with our presence," Eric Loader stated. "And our engaging booth design coupled with the light show that featured the Sniper was really a must see for visitors. We were pleased to have won the Best Booth award and the recognition for the Sniper was icing on the cake."
Most importantly, the company continued to raise its profile with a number of key product launches. Fresh off a successful PLASA trade show in London where the Sniper hybrid fixture won an Award for Innovation, the multi-effect light and laser simulator made its North American debut at LDI and continued to be a top attraction. Two brand new products made their world debut at LDI - the Protron 3K, a new high-power LED strobe light with 80,000 lumens of power; and the EPT6IP, a high-resolution, high-brightness LED video panel with 6.7mm pixel pitch designed for production and touring applications.
Elation showed new innovations across its popular Platinum Series as well with three new energy-efficient moving head fixtures that garnered a lot of attention, the hybrid Platinum SBX, a 3-in-1 beam, spot, and wash fixture with an innovative optical system; the Platinum BX Pro, a compact yet extremely powerful beam luminaire; and the Platinum Profile LED, the first entry-level LED moving head with framing shutters.
Eric concluded: "We continue to develop our product range across the board and customers are continuing to discover the positive price to value ratio and high ROI that Elation products offer compared to other manufacturers. With our popular booth and high presence at LDI, we continued to get our message out."
(Jim Evans)
