Seattle based LIFT Distribution joins with Broadway sound specialist RF Pro in distributing Cadac in the US. RF Pro's Tom Bensen has a long and renowned association with the company, and remains responsible for the sale of bespoke console systems into the musical theatre, and large scale sound touring and event sectors. The appointment of LIFT Distribution is the direct result of demand for the latest Cadac compact analogue and digital consoles, and the requirement to service these via a general trade distributor, addressing the wider professional audio market.
Commenting on the new appointment, Cadac international sales manager Ben Millson explains, "Good independent audio distributors in the US are hard to come by, and LIFT Distribution represented a unique opportunity in that they are owner operators, widely experienced in the audio engineering sector, and not already carrying a console brand. They are also distributors for KV2 Audio, a product I have personal experience with and I know how good it is; so there is a natural synergy with Cadac.
"With the teams' extensive business and engineering background, and experience in live sound sector, they were very aware of Cadac's heritage and reputation. We initially approached them to service a number of direct sales enquiries we had received for our new consoles. At the same time they took an S-Type, LIVE1 and CDC Four for their evaluation and were suitably impressed."
LIFT's Dave Christenson commented, "The sound quality of Cadac consoles is legendary. The brand is an important part of the British large-format console legacy and continues to represent the highest quality and value in the industry. Given the initial demand we're seeing for the affordable LIVE1 Series in particular, it's clear that Cadac has successfully evolved to meet the needs of today's market. We're extremely pleased to be associated with them."
(Jim Evans)
