With this in mind, Bingo has invested in Robe DigitalSpot 3000 DTs. It specializes in the design & management of turnkey corporate events, training seminars and multimedia solutions. Initially focused on the medical and pharmaceutical sector, it has also gained work in other industrial areas.
The company is directed by three entrepreneurs - Waleed El Deeb, Osama Gado and Amr El Fass. They have extensive experience within the Middle East/North Africa region in the pharmaceutical sector as well as with other multinationals in different industries, producing both experiential and creatively designed & managed interactive events.
Bingo wanted some new technology to help with its production formats, and having heard about Robe's DT series, contacted Robe's Middle East regional sales manager Elie Battah via their Saudi Arabia office.
Via Robe's Egyptian distributor Target-AVL, Battah and Robe CZ's technical sales support eng. Petr Vanek arranged a full product demo for both Bingo and ZAD Impact in Cairo, after which Bingo confirmed their initial purchase of eight DigitalSpot 3000 DTs as the start of a plan that includes further expansion in 2011.
(Jim Evans)
