China - Billed as "the largest and most comprehensive light and sound event" in China, Calm Expo 2004 is set to be 30% bigger than the previous year, according to the organizers, IIR. Occupying a total indoor exhibit area of 55,000sq.m and building additional halls outdoor, the show has grown rapidly with many exhibitors returning for bigger exhibit space, say IIR.

The event will see over 800 exhibitors from more than 30 countries, giving visitors a chance to view the latest offerings in the professional audio, lighting, AV and music industries from the industry's top companies. Calm Expo 2004 is expecting to attract over 55,000 visitors over a span of four days. The last event attracted 50,000 visitors from all over China. Calm Expo is featuring a new show segment - Audio Visual Systems Integration (AVSI). AVSI presents one single market access point featuring the latest AV technologies and systems integration products. With the opening of the China market and seeing the integration of AV into the pro audio sectors in recent year, AVSI evolves as a natural extension to Calm Expo show and the industry it represents, reflecting the increasing importance of lighting, sound and AV technologies as an integral part for installations of entertainment outlets, leisure venues, and commercial installations.

Rosalind Ng-Seah, managing director, Asia said: "The interest from both manufacturers and distributors wishing to penetrate the China market is remarkable. More than 90% of our regular exhibitors are returning again this year in addition to hundreds of new exhibitors taking part. This interest and commitment by exhibitors shows their genuine support for the industry and the market. With a comprehensive range of products all under one roof, Calm Expo, held in conjunction with AVSI presents the best sourcing platform for buyers all over China."This year, the event will be more exciting with a series of show highlights such as the first China DJ Competition; a real-life case study on Sydney Olympics Stadium; Buyers-Meet-Sellers sessions; Projection Showcase; Industry dinner and Concert; and seminars and workshops. Calm Expo 2004 is set to run from 30 May to 2 June 2004 at the CIEC (China International Exhibition Centre), Beijing, China.

(Sarah Rushton-Read)


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