The event was managed by Reality, who have extensive experience of producing corporate style awards ceremonies with a rock'n'roll element. MD Paul Corrick commented: "When music is the central theme of an event we know the sound - critical to the events success - will be in safe hands with Canegreen Commercial. Their knowledge of the venue and their interfacing with a good in-house system helped make these Digital Music Awards run very smoothly to be televised and webcast."
Canegreen has enjoyed a long relationship with the Shepherds Bush Empire, having first installed the in-house PA over 10 years ago, and upgrading it earlier this year with over £350,000 worth of equipment. The company says its knowledge of the system and the venue was very useful in being aware of what was needed to create an effective system for the BT Digital Music Awards.
Canegreen Commercial's Andrew Frengley also designed a secondary control system to carry the awards speeches and pre-recorded 'stings', which was incorporated into the Shepherds Bush Empire's in-house PA. They also supplied the radio mics and comms systems. Frengley commented: "The BT Music Awards is different due to its determination to ensure that every element of the show is webcast. The website for the event is highly important element featuring a number of music downloads, band info and video clips. Our job was the smooth integration of in-house system with our own awards specific equipment to ensure that the live elements of the show could be heard perfectly by both the live audience and those listening on the net."
(Lee Baldock)
