Canon Goes Global With OPTI

Photographic giant, Canon, unveiled its world vision at the recent Focus Show (NEC) with a stunning new stand featuring a huge globe constructed from leading aluminium trussing system, OPTI Trilite. The exhibition brings together photographers and suppliers from all over the UK, and is one of the key showcases for new products and services in Europe. As one of the biggest players in the market, Canon was determined to make a big splash and didn't disappoint. Canon's stand was the brainchild of exhibition specialists, Creative Concepts. "We always try to do something bigger and better every year for Canon's Focus stand," says managing director, Paul Harber. "This year we decided the central feature would be an enormous globe built from the polished version of OPTI Trilite. Being close business neighbours helps too, as both Creative Concepts and OPTI are based in Luton. Glen Brown at OPTI reckons the Canon globe was one of the most impressive structures the company has built. "We pre-assembled at our OPTI Trilite manufacturing facility in Huntingdon and it looked awesome. It's great to see a vision come to life like that."

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