CAST partners with Visual Endeavors in California
- Details
Based in California, Visual Endeavors is headed by Aron Altmark and specialises in technical producing for XR, live events, and immersive experiences, integrating BlackTrax into its tech stack to enable clients to ‘leverage the power of real-time tracking and automation across projects’.
Aron, having first encountered BlackTrax in 2018, has since utilised the technology in various projects including installations with over 500 moving lights and 200 static lights. With BlackTrax also being used on numerous high-profile projects including Carrie Underwood’s Reflection, Las Vegas residency, and the 2024 Ruffles NBA All-Star Celebrity Game, the company is well placed to take BlackTrax further.
As a creative solutions provider, VE will act as a key partner for BlackTrax, providing content, guidance on how to use the technology, and also integration support. “What initially drew me to BlackTrax was its ability to seamlessly integrate with lighting consoles, although we’ve since expanded our use cases to include video tracking, spatial audio, and custom immersive experiences,” says Aron Altmark
“I’ve always loved using technology to create tightly integrated designs, where the tech blends into the background and allows the audience or the performer to exist in a fully responsive creative canvas. BlackTrax excels in this aspect, thanks to its outside-in tracking and elegant tie-in to various industry standard tools. With this addition to our tech stack, we're excited to empower our clients to reach new possibilities.”
As a full-service provider, VE is authorised to sell, rent, integrate, train, and provide staffing on behalf of BlackTrax. With a new demo facility located within the vibrant technology community of Santa Cruz, VE will use this space to grow a creativity hub where clients are able to see firsthand how BlackTrax could be used on their projects, and the public can step into an environment where they can experience the exciting developments to technologies in an immersive art environment.
Powered by Notch, central to this space is a room filled with interactive video elements that are complemented by immersive soundscapes and dynamic lighting to showcase the diverse array of transformative possibilities with BlackTrax.
“We're honoured to welcome Visual Endeavors to our community of creative solutions providers,” says Dekkar Densham, sales manager, CAST Group of Companies. “This partnership not only reinforces our commitment to driving innovation and excellence in the industry but also represents a significant step forward in our mission to ensure creatives around the world can harness the power of real-time tracking.”
Check out the April issue of LSi for a company profile of CAST Group as it celebrates 30 years of business.
