Finland - Celebrity Cruises, a subsidiary of Royal Caribbean Cruise Lines, is using FogScreen in its new central attraction, The Bar at the Edge of the Earth, created exclusively for Celebrity by Cirque du Soleil. Every evening, in the top deck lounges of Constellation and Summit, guests are invited to pass through a mystical gateway - created with FogScreens - and enter a world bathed in luminescent light, pulsating sounds and mesmerizing visual effects. This whole unique entertainment experience is currently available on select Caribbean sailings aboard Constellation and Summit with additional ships in the planning stages.

The installations of FogScreens on the ships is a first for the Finnish start-up company. "We are delighted to be able to work with these entertainment industry leaders, and welcome them as our appreciated clients", says CEO Mika Herpiƶ. FogScreen's US partner, Imagex Inc, closed the deal between FogScreen and Celebrity Cruises, and the company's Nancy Gretzinger says they see great potential for FogScreen in the USA.

"There have been the expected telephone calls from Hollywood production companies who are excited about using FogScreen technology in their next movie or television show, and we know the creative possibilities will inspire those in entertainment. Beyond that, we are also looking at point-of-sale advertising, corporate lobbies, and other areas that could benefit from the innovations being generated at FogScreen," adds Gretzinger.

(Lee Baldock)


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