Australia - Production company Chameleon Touring Systems has made a significant investment in Elation’s Proteus Maximus and Proteus Brutus power luminaires, greatly expanding their ability to deliver robust lighting solutions for high-profile tours and major events across the region.
The new fixtures, supplied in late September through ULA Group – the exclusive distributor of Elation products in Australia and New Zealand – have already seen action.
In early October, Chameleon upgraded the lighting rigs for two landmark events: the 2024 National Rugby League (NRL) Grand Final at Accor Stadium in Sydney and Knockout Outdoor, Australia’s largest outdoor music festival at the Sydney Showground.
Chameleon sought to replace several outdated lighting fixtures in their inventory from brands that no longer offer this category of light. Tony Davies, owner of Chameleon Touring Systems, began exploring Elation Proteus fixtures at last year’s LDI trade show and afterward worked with ULA Group’s Cuono (Con) Biviano to look more closely at build quality and light output.
“We put them up against a couple of existing fittings as a benchmark and were impressed,” Davies said. “The output from the Proteus Brutus is incredible, especially for a non-discharge fixture, and the Maximus delivers excellent spot and long-throw beam capabilities.” In addition, their IP65 rating is perfect for the Australian climate, where outdoor events are common and the demand for high-output, weatherproof solutions is critical.
Davies noted the growing presence of the Proteus series on international rider specifications, which also made the decision to invest somewhat easier. “We’ve seen Proteus fixtures appearing on multiple US and European tours and from our view, it has become the American fixtures at the moment,” he stated, pointing out that Chameleon has always invested in a strong American brand and a strong European brand. “Proteus offers a punchy, reliable spot and wash that can handle the outdoor conditions, and the time was right to invest in it.”
The investment in the Proteus fixtures marks Chameleon’s first major commitment to Elation products and Cuono Biviano, managing director of ULA Group, and his team looked after Chameleon every step of the way.
“We are elated that Chameleon Touring Systems have made a major investment into Elation flagship products,” says Biviano. “Working through the acquisition process with Tony and his team, I was really impressed by their thorough due diligence processes and the attention to detail he and the team demonstrated when selecting these products. The way they operate and prioritise their clients and the market's needs is a true testament to being a market leader. We look forward to growing the Australian Elation fleet with them.”
Davies added that the relationship with Elation’s team, particularly international sales manager Jonas Stenvinkel and global sales director Eric Loader, also played a crucial role in their decision-making process.
