The 2016 Co-op AGM was a particularly special occasion as it saw the launch of their brand identity including a revamp for its traditional logo as they go 'Back to being Co-op'. The event bought together 700 members from across the organisation's various business areas, and was held in Manchester's vast Central Station conference centre (MCR Central).
AtoV has a long-standing relationship with the Co-op, and Jim Hadfield, one of the company's engineers, has been working on the Co-op's AGMs for 18 years. As he relates, for the 2016 event something special was needed in terms of display, and only projection could deliver:
"With 700 people attending both the AGM and brand relaunch, the 2016 event was a big step up. The brief was to create a high impact event that could function as a traditional AGM and all that entails, while also catering for the brand relaunch and its requirement for spectacular visuals - without the need for any time consuming set change.
"MCR Central is massive and we were quickly drawn to the idea of a projection installation, as it was the only technology capable of creating a display of this size. Furthermore, we only had a 24- hour build up period, and taking everything into account quickly realised that Christie Boxer had everything we needed - lightweight, high-performance in all the right areas, as well as the reliability you need with a high profile event. It was a high pressure project but it was worth it - and with the help of Boxer, the results were spectacular."
(Jim Evans)
