Christie continues partnership with SIFF
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The 2020 festival, which runs from 25 July to 2 August, is the first major international film festival to be held in China since the COVID-19 outbreak at the beginning of this year. Christie cinema projection systems will be used for movie screenings in theatres across Shanghai’s metropolitan area throughout this nine-day event. In addition, a Christie cinema projector will also be deployed for adjudication of films nominated for the Golden Goblet Award for Best Film. A total of nine films from around the world will vie for this award this year.
“We’re delighted to continue our partnership with SIFF for the 12th consecutive year to deliver visually-engaging contents from around the world to cinema audiences in China,” said Peter Chen, executive director, cinema sales for Greater China, Christie. “This is a clear affirmation of the enduring partnership that Christie has built with the SIFF, which has become one of the largest film festivals in Asia.
“Over the years, Christie’s success has been based on our strong relationships with our partners and customers. We highly value SIFF’s confidence in Christie to deliver an unparalleled experience for movie-goers, and we are strongly committed to faithfully deliver filmmakers’ vision to their audiences using our tried and tested cinema solutions.”
In addition to SIFF, Christie is associated with major film events such as the Cannes Film Festival and Toronto International Film Festival.
Currently in its 23rd edition, the SIFF has taken on a different format this year by staging both offline and online activities to minimise the impact of the COVID-19 pandemic, while meeting the public’s demand for films and promoting the resumption of work and operation in the film industry. These activities include screenings in theatres, outdoor venues and online, as well as regular events such as the Golden Goblet Forum, International Film and TV Market, Belt and Road Film Week and SIFF Project.
