Museum HEI serves as a cornerstone of Korea’s new Hallyu culture belt

South Korea - Christie has announced that its high-performance HS Series 1DLP laser projectors, Pandoras Box software and Widget Designer are delivering ‘mesmerising visual experiences’ at Museum HEI, the largest media art museum in Seoul and Gyeonggi Province.   

Situated in the Paju Tongildongsan Tourist Special Zone, Museum HEI serves as a cornerstone of Korea’s new Hallyu culture belt, offering immersive, high-tech media art installations. Inspired by the Finnish greeting ‘Hei’ meaning ‘hello’, the museum is designed to lead visitors through an immersive art experience. The current exhibition, Beautiful Moments in Life, showcases over 20 media art displays that highlight the beauty of nature and renowned works by European painters.   

Among them are two thematic galleries, HEI Square and HEI Theatre which use more than 20 Christie 4K22-HS and D13WU2-HS laser projectors to bring creative art pieces to life with clarity and vibrancy. This visual experience is made possible by Christie’s partners Star Networks and Creum, both of whom bring extensive experience in delivering large-scale projection mapping projects across various applications.

“We are thrilled to collaborate with Christie and Creum to deliver an extraordinary visual experience at Museum HEI,” says S.W. Ham, general manager, Star Networks. “Christie’s HS Series laser projectors and Pandoras Box have provided the perfect combination of brightness, colour accuracy, and versatility to bring these immersive media art installations to life. It’s exciting to see how projection technology can transform a space and create unforgettable moments for visitors, and we’re proud to be part of such an innovative project.”

Paul Lee, sales manager for Korea, Enterprise, Christie, adds, “We’re witnessing a significant rise in the popularity of immersive experiences in museums across Korea, as visitors of all ages increasingly seek engaging ways to connect with art and culture. Our HS Series projectors and Pandoras Box have emerged as the preferred solutions for these installations, delivering bright, colourful visuals in a compact form factor. We are proud to provide technology that enhances visitor experiences and sets new standards in digital art and entertainment.”  

The HEI Square gallery features four thematic displays that transcend time and space - Flower Hill, Under the Sea, Great Fall, and Cony’s Canvas - brought to life with six Christie 4K22-HS laser projectors. Visitors are fully immersed in vibrant landscapes, captivating underwater scenes, and dynamic art through vivid, true-to-life imagery.   

In the HEI Theatre gallery, 15 Christie D13WU2-HS laser projectors display stunning imagery for Renoir’s Moment and The Nature thematic displays, where art and nature blend seamlessly with radiant colours. The visuals in both galleries are driven by Pandoras Box Software and Widget Designer, allowing for precise media and show control that ensures a flawless and immersive experience for visitors.

The HS Series has been widely adopted in numerous visitor attractions across Korea, including the National Museum of Korea, National Folk Museum of Korea, and Museum X, as well as digital media art exhibitions such as Delight Seoul, Delight Damyang, and Curious 12 Tales.


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