Christie projectors in Mexico City multiplex
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The Cinemex Market ARTZ Pedregal multiplex in Mexico City has fitted each of its 23 auditoriums with Christie’s CP2315-RGB and CP2320-RGB 2K-resolution offerings. In addition, all auditoriums are equipped with the Christie Vive Audio cinema sound solution.
“Having put Christie’s CP2315-RGB and CP2320-RGB cinema projectors through extensive testing, we were impressed with their performance, making us confident that Christie’s RealLaser illumination technology is the way of the future, now,” says Rolando Maggi, operations manager at Cinemex. “Audiences are commenting on the brilliant colours and sharp contrasts, leading us to believe that we are delivering the best cinematic experience possible, in all of Mexico.
“The opening of the Cinemex Market ARTZ Pedregal complex introduces the Cinemex Market experience where our guests can relax before or after the movie. And once they enter the auditoriums, the state-of-the-art technology from Christie RGB laser projection and Christie Vive Audio in all auditoriums will enhance their motion picture experience with every movie.”
Ernesto Armus, Christie’s general manager and cinema sales, Mexico, continues: “We’re delighted that Cinemex has once again invested in our RGB pure laser cinema projectors to deliver the most outstanding RGB complex on earth. Our Christie RealLaser illumination platform gives exhibitors the perfect solution to transition from lamp to RGB laser illumination and represents the future of cinema projection.”
With 23 screens and 1172 seats, the Cinemex Market ARTZ Pedregal complex also boasts Christie Vive Audio for all of its auditoriums. “Combining cutting-edge image and audio creates a unique, memorable experience for the audience,” Armus adds.
Juan Carlos Chávez, Christie’s cinema sales director for Latin America, concludes: “Cinemex’s acquisition of Christie RGB cinema projectors and Christie Vive Audio is a validation of Christie’s technological leadership in the cinema market. This new complex will place Cinemex Market ARTZ Pedregal at the forefront of the cinema experience globally.”
(Jim Evans)
