Commenting on the new agreement, Mark Nisbet, AVM's managing director said: "Christie is recognised as a pioneer of DLP technology and their success in both professional display applications and in particular d-cinema has earned them and their products an unrivalled reputation for image quality. This expertise is reflected right across their range, and with their bespoke approach to developing projectors designed for individual applications, it means that resellers can offer truly tailored solutions to their customers."
Dale Miller, vice-president EMEA for Christie said: "We've chosen to partner with AVM because they have a great degree of technical expertise and projector experience, which means they are able to offer high levels of support to the trade. Additionally, they have a well established audio visual channel selling into markets which are important for our continued growth, and which will increase our brand exposure. I am confident the agreement will be beneficial both to Christie and AVM."
Whilst Christie will retain a number of direct house accounts the bulk of their business product sales within the UK will be through AVM.
(Jim Evans)
