UK - This Christmas Elumin8 was asked by the fashion house Alexander McQueen to design its Christmas windows for the London, New York and Milan stores. The brief was to create something that was high tech and used the innovative elumin8 lamps while at the same time creating an atmosphere that was romantic. Another requirement was that the display was easily transportable and simple to install. Each hanging tree banner is very thin, light and semi transparent and are simply rolled for transportation.

The panels designed by Ginco and the McQueen team are based on a hand drawn Christmas tree, but with a very cotemporary feel and have been programmed to slowly fade and increase luminosity, giving a slightly misty effect to the forest. Richard Kirk, managing director of Elumin8 said: "The Christmas trees really show the creative potential of the elumin8 product, they have transcended the high tech Electroluminescent lamp technology and created a dreamy and faintly surreal image of Christmas."

Electroluminescent lighting is not a new technology, for years it has been used as backlighting for small consumer goods like mobile phones and other LCD displays, as well as instrument clusters in cars and aircraft. However, Elumin8 is constantly blowing away the preconceptions around the technology by including it in increasingly ambitious lighting schemes.

(Sarah Rushton-Read)


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