A new concept in integrated acoustic ceiling systems, i-ceilings is the latest development from Armstrong, the world’s leading manufacturer of ceiling products. i-ceilings utilizes flat panel speaker technology to provide a unique loudspeaker system which exactly matches Armstrong’s market-leading range of suspended ceilings, to combine their existing aesthetic and passive acoustic qualities with the audio benefits provided by NXT.
Announcing the launch of the i-ceilings Approved Installer Network, CIE-Group marketing manager Chris Edwards explained: "The partnership between CIE-Group and Armstrong World Industries has brought together a wealth of knowledge and experience of both the architectural and audio industries. We have recognised the clear potential i-ceilings offers to the installation market, not only in the products’ aesthetic and acoustic features, but also the opportunity for an added-value loudspeaker product in a difficult, price driven market."
The extension of Armstrong’s brand promise of quality and service also plays a major role in the i-ceilings strategy, ensured by the development of the Approved Installer Network. "Identifying the products’ core target markets of retail, leisure, audio-visual and education and health, we have developed a close partnership with some of the leading installation companies in these areas, including media service providers such as Imagesound, tsg and TTL, AV integrators Saville, Universal, Fisher and Quadrant, as well as systems specialists throughout the UK including Apple Sound, TIS and PEL.
"Each of our iSSAIN members brings expertise in providing the best possible service to their market and the Network has been designed to ensure the correct solution to all projects, whether large or small, local or national. In these very early stages, the Network are already integrating i-ceilings into a diverse range of applications, with highly successful results for Honda, H&M, Hard Rock Casinos, ASDA and Holiday Inn, as well as York, Edinburgh & Loughborough Universities, to name a few."
(Lee Baldock)
