In addition to a stand, Clay Paky also designed and supplied the lighting system for the temporary 2,000sq.m MICS Club that was built in one of the exhibition halls. This club space was used as a demo room by day and as an evening venue for large events such as the award ceremonies and DJ competitions.
Clay Paky received an Award from the organisers for its 'important contribution to the development of the club industry'. Monte Carlo made a very attractive location for the trade show, not least because of the glamour associated with the Mediterranean principality and its resident VIP population.
Clay Paky is still highly regarded as one of the original developers of club lighting and effects. Pio Nahum, commercial and marketing director at Clay Paky, believes that this market segment is currently being revitalized with new trends in club design. "We're beginning to see significant changes in the industry again. The trend for cosy little lounge bars, with smaller dancefloors and atmospheric lighting, has begun to run its course. There is a real search for new, more spectacular formats again - something that will attract a new generation who missed out on the experience of clubbing in the 80s and 90s."
He added: "In lighting terms, this has led to a move away from the exclusive use of architectural lighting. Owners are requesting professional stage lighting systems and even asking for some of the old motorised effects such as the vintage AstroDisco. We are certain that the dancefloor is due for a big comeback."
(Lee Baldock)
