Working alongside Belgrade-based marketing agency M2Communications and creative director Miro Antic, Studio Berar was commissioned by Serbian BMW dealer Delta Motors to create a highly sophisticated and visually stunning environment for the guests. Lighting designer Marko Malesevic positioned the Sharpys on the floor to create a runway, where contemporary dancers performed and the car appeared through a smoky, coloured haze.
"Marko used the powerful beams of the Sharpys to pierce through the smoke and cross over to create 'X's, signifying the X6," explains Studio Berar production manager Emil Berar. "They allowed him to create some amazing looks, with varying colours, that perfectly complemented the performances.
"We were really impressed with the speed of the Sharpys and how smooth their movement is," continues Berar. "The client was more than satisfied with how everything turned out, as our production managed to change the whole look of the space, like it was another world."
(Jim Evans)
