Claypaky on the runway in Milan
- Details
The installation was put together for the Jova Beach Party on the runway of Milan Linate airport, which has been closed since July for major refurbishment works. The event was the final stage of Jovanotti's tour of the beaches of Italy. It saw over 100,000 people attend over eight hours of music with various guests, and culminated in a concert by Jovanotti himself, Italy's most loved rap singer-songwriter.
Claudio Santucci from Giò Forma reports: “It all started with Jovanotti's and the creative team's request to have a light installation which could be seen from afar. I went to the Claypaky showroom to see their new light, the Xtylos. After the demo, I immediately realized that a large open outdoor space like an airport was the best place to get the most from its solid concentrated light beams. We then talked to Paolo Dozzo, Claypaky's manager for Italy, who made the 100 Xtylos units available to us through Agorà.”
Santucci continues: “Giò Forma's concept draws its inspiration from the idea of expressing the relationship between light and sound as a cross between vibrations and sensory stimuli that merge into a synaesthetic whole. We wanted to represent the connection between sound waves and light waves. Few people know that there is a very close relationship between the two: some sound frequencies correspond to the light frequencies of certain colours.”
The il colore del suono installation produces a play of light and music, which also evokes certain aspects of nature: the waves on the sea, the Northern Lights, rainbows.
“We were able to recreate multiple sequences of movements and colours with the Xtylos units, which we then combined with the sound of the concert. The exceptional nature of these fixtures was immediately evident from their extremely solid light beams, which could be seen miles away regardless of their colour.”
Claypaky's Paolo Dozzo says: “The advent of the Xtylos on the market clearly shows that it is still possible to make profound technological innovations in the entertainment lighting sector, even by completely redesigning the light source. The potential of the Xtylos makes new creative alternatives available to lighting designers; it allows them to transform their ideas into reality in a way they probably would not have been able to achieve with any other beam moving light.”
(Jim Evans)
