The announcement says: "Today's approach to the market is certainly much more customer-oriented (particularly with regard to the distributors, who are still firmly behind the company) and is based on two solid pillars: an undeniably sound financial position and the renewed enthusiasm of those at Coemar whose professional skills have been rewarded."
Coemar says that new backing from an international investment fund has provided a guarantee for the company, its distributors and its end-customers, allowing the company to concentrate exclusively on its core business of manufacturing innovative lighting technology systems. Together with its operational autonomy, Coemar says it has also regained its manufacturing efficiency; the development of new products and new technology has been given fresh impetus, and expansion into emerging markets is proceeding apace.On the personnel front, two highly experienced managers, Cesare Tocchio and Massimo Fontanesi (chairman and managing director respectively), are spearheading a campaign aimed at boosting sales of Italian manufactured products: people such as Fausto Orsatti (sales manager), Chiara Pellicelli (marketing) and Mauro Favalli (in charge of production planning, engineering and the factory), who have devoted their whole working lives to Coemar, will remain in their roles, while a number of proven professionals have been called in, including Giorgio Radice (sales manager, Italy) and Alessandro Caldarera, who has worked in this field for many years and specializes in ready-to-use projects and installations. Bruno Dedoro will act as an outside consultant on new projects. Paolo Stefani, Cristina Zucchi, Maya Gatova (export sales), Mario Contili and Massimo Benetti (marketing), Rosanna Oneda and Eva Kristova (Italian sales), Maurizio Pasotti, Patrick Menozzi, Mario Auletta and Carlo Ghizzi (customer service) make up the rest of the team.
(Lee Baldock)
