Cinevideostudio was established in Mantua, near Verona, back in 1983, and moved to Milan in 1997 where the collaboration with MTV Italy began. Today it employs around 80 people, and boasts a complete post-production suite - with editing and transfer facilities dedicated to Quantel and Avid - as well as transmission studios among its facilities.
Cinevideostudio’s E studio, featuring the lighting of Coemar, was used recently for a concert with international artists Robbie Williams, Alanis Morissette, REM and Oasis, for the Italian MTV Live, which is shot in the studio alongside the weekly programme Supersonic. Live music also shares the stage with Il Processo di Biscardi, a Monday soccer talk show analysing the Serie A matches of the previous weekend.
Paolo is a big fan of moving heads and made the move to Coemar in order to make the studio more band friendly. Breaking from his more traditional investments of enhancing post-production suites and Tx, Paolo decided to look to the concert world for his next major spend. "This is the first time we have invested in moving heads and it has proved a big success. We looked at the state of the market and we could see that the latest advances were all contained in the Coemar fixtures." He spoke in particular about the heat dissipation properties of the inherent parabolic reflector and the iSpot’s 12 rotating gobos on superimposed gobo wheels, allowing technicians such as the station’s lighting director, Giovanni Pinna, to use gobo morphing to create special effects. "On the wash we don’t use the frost filter but we make good use of the linear motorized zoom so we can change the angle of projection," continued Paolo. "The very fast precision movement of the lens is beautiful."
The remainder of the new Coemar iSpots and iWashes have been deployed in C Studio, where Cinevideostudio produces Videoclash, a fast-moving SMS-based programme.
(Ruth Rossington)
