Coemar shines on the new Fiat 500

Italy - For the debut of the new 500 (a car that made history in Italy and Europe in post-war times), Fiat did it in the big way. After a long wait, on the 4th of July the new compact car was revealed within the spectacular "Welcome 500" live show. For the first time ever, a new car model was presented to a worldwide audience (via streaming web, a major Italian TV network and maxiscreens in the largest squares in Turin) live from the Murazzi alongside the river Po.

Coemar was there with 50 Wash Flex, 50 Spot Extreme and 24 ParLite Led. And on the next two days the show was staged a further 30 Italian cities, too.

(Jim Evans)

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