"We're very pleased to welcome Ellen, who joins the company during an exciting time of growth and positioning for the future," said Bill Sims, the company's president and CEO. "We have successfully transitioned from an emerging start-up organization to a growing public concern, and the opportunity to penetrate the larger, general lighting market presents a host of new research, marketing and communications requirements. As such, Ellen's considerable expertise will help us identify these new requirements and accordingly shape the new public face of Color Kinetics and its brand."
Color Kinetics say that Bossert has a track record of creatively fostering new strategies for market branding that alter industry paradigms, which makes her an ideal choice for the innovation-focused company. "Color Kinetics is widely recognized for its leadership in envisioning and delivering emergent technology, as well as supporting and cultivating awareness for the markets that now embrace intelligent solid-state lighting," said Bossert. "I truly believe Color Kinetics will transform the way our world imagines and applies light - for business, entertainment, and residential use. With such tremendous opportunity ahead, I look forward to driving the global marketing initiatives that will help the company best realize our mission to enable 'light without limits.'"
Bossert is a seasoned business and marketing executive with 16 years' experience in the high-tech and consumer products industries. She most recently served as CEO of Zoesis Studios, a developer of unique artificial intelligence-based entertainment technology for commercial use. Her marketing experience includes leadership roles at well-established companies such as Hasbro and Converse, as well as high-tech start-ups Domania (an award-winning real estate software firm) and MIT Media Lab spin-off Presto Technologies (an early pioneer of RFID technology). Bossert, who also has a strong background in management, including a vice-president role at Chase Manhattan Bank, and executive consulting to small and medium-sized businesses, holds a BA from Columbia College and MBA from Harvard Business School.
(Lee Baldock)
