USA - Color Kinetics Inc has announced a distribution agreement with Arrow Electronics Inc, an $11 billion provider of electronic components and computer products. The agreement is intended to drive adoption of LED technology by manufacturers across multiple markets. With its broad North American sales network and established base of over 130,000 customers, Arrow will serve as an important channel partner for Color Kinetics' growing OEM business.

Through the agreement, Arrow can distribute Color Kinetics' OEM products, including intelligent RGB and white digital light engines (DLEs), lamps, power/data modules and controllers - essential elements required for a high-performance LED illumination system.

"Now more than ever, manufacturers both within and beyond the core lighting industry are exploring ways to incorporate LED technology into their products or introduce entirely new LED-based product lines. Whether for conventional fixtures, automotive lighting, consumer products or toys, LEDs offer indisputable advantages in terms of their long-life, low-power nature and capability for intelligent digital control," said Bill Sims, president and CEO, Color Kinetics. "Rather than trying to be all things to all markets, we're very pleased to align with a powerful distribution partner like Arrow, who can get our technology into the hands of manufacturers in diverse industries."

(Lee Baldock)


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